SOUEAST integrates advanced international management experience and introduces world-class technology & equipment to form a modern production. Since its establishment, SOUEAST has had nearly 20 years of successful experience in global business and has achieved a total revenue of over 17.25 billion USD and 1.56 million units in sales volume.
Al Mulla International Auto Trading Company is a member of the Al Mulla Automotive Division, and a pioneering company in Kuwait’s automotive landscape, renowned for its unwavering commitment to quality, customer service, and industry leadership. Our mission is to always set new benchmarks in the automotive industry by representing world-class brands and offering innovative mobility solutions.
In 2024, inspired by our vision for the future of the automotive industry in Kuwait, and in an effort to further diversify our offer and portfolio of international automotive brands in the market, Al Mulla Group announced a partnership with a leading Chinese auto manufacturer, making Al Mulla International Auto Trading Company the authorized distributor of SOUEAST in Kuwait.
About Al Mulla Automotive:
With a workforce of over 2,500 professionals working in more than 25 facilities including new and used car showrooms, spare parts outlets, and service centers within the Group, Al Mulla Automotive is the home of an exquisite collection of international brands showcased within its diversified portfolio of companies, each operating as a sole distributor, across different markets including Kuwait, Egypt and Iraq.
A Tradition of Trust, a Vision for the Future
From the early beginnings in the 1940s, Al Mulla Group has been the pioneer to introduce leading international brands to the automotive industry in the Kuwaiti market, including Chrysler and other famous brands at that time. The journey continued over the years and saw some magnificent strategic expansions and additions of world-leading brands in the automotive industry; including but not limited to: Mitsubishi Motors, FUSO, Dodge, Jeep, Fiat, Alfa Romeo, Mercedes-Benz, and most recently SOUEAST. Today, Al Mulla Automotive is proudly an elite regional award-winning distributor of various automotive brands. With an extensive network of new and used car showrooms, spare parts outlets, and service centers, across over twenty five facilities, we are charged by our passion to deliver excellence beyond our clients’ expectations in Kuwait, Iraq, and Egypt with future goals of strategic expansion.
With decades of experience, a vast service network, and a customer-first philosophy, Al Mulla Automotive ensures excellence at every touchpoint. By bringing SOUEAST to Kuwait, we continue our legacy of delivering exceptional vehicles while fostering trust, convenience, and satisfaction for our valued customers. Experience the difference with Al Mulla Automotive – where trust meets innovation.
At SOUEAST Kuwait, we are proud to be a vital part of the automotive landscape in Kuwait, bringing innovation, quality, and reliability to our customers. As a subsidiary of SOUEAST MOTOR CORPORATION LTD., one of China’s pioneering automobile manufacturers founded in 1995, we embody a commitment to excellence that resonates throughout the automotive industry.
Our Legacy
Since our inception, SOUEAST has established itself as a leader in the global automotive market, achieving remarkable milestones. With nearly two decades of experience, we have generated over 17.25 billion USD in revenue and sold 1.56 million vehicles worldwide. In 2004, we ventured into global sales, and by 2012, we launched our first independent R&D sedan, the V5 LingZhi. In 2022, we embraced a new vision, focusing on building an international automobile manufacturing enterprise that integrates cutting-edge technology and world-class management practices.
Our Vision in Kuwait
At SOUEAST Kuwait, we aim to provide an exceptional driving experience that combines stylish design, comfort, and advanced technology. We are dedicated to enhancing urban mobility, enabling the youth of Kuwait to enjoy a seamless, innovative travel experience. Our commitment to quality and innovation ensures that every vehicle we offer meets the highest safety and performance standards.
Core Principles
Our Commitment to Quality
At SOUEAST Kuwait, we believe in the importance of quality over quantity. Our approach emphasizes practical solutions and reliable products, ensuring that we meet the diverse needs of our customers. With a mature production and manufacturing system, we strive to provide vehicles that meet and exceed expectations.
A Culture of Co-Creation
We view our relationship with customers as a partnership. Through open communication and collaboration, we respect individual needs and embrace the diversity of our community. SOUEAST kuwait is not just about selling cars; it's about co-creating solutions that resonate with the values and aspirations of the Kuwaiti people.